Note: If you came here for the Facebook stuff, and don't like looking at adorable, soaped up Corgis getting baths, then you can just...um...well...
...click here to skip over the dog stuff. I'm very sorry, though, that you missed out on all the happiness in between. :*(
So, a few two of you might recognize some (or all, if you've been following since the olden days, when I was wearing a size smaller) of these photos. None of them are new; it's just that I'm about to talk about spending money on Facebook. And for some reason, that made me think of going to the cleaners and/or taking a bath, so naturally, I wanted to post photos of the dogs taking a bath. Except, I didn't feel like staging baths just for the photos, plus I'm tired, and my creativity is bobbing for air in a toilet bowl somewhere, sOOOOooooo, I'm posting these re-run pics instead.
But, I promise, they're still as cute as ever!
 |
| I call it: Forlorn. |
 |
| Oh where, oh where have Jon Farleigh's ears gone...? |
 |
| Yes, they're both Dewi. No, as a mater of fact, I can't stand the cuteness. :-) |
And, speaking of cute, have you heard of Pack (packlove.com)?
It's a startup (still private, invitation-only beta) social platform for dogs and their people, divided up into breed (plus blends and Heinz 57 variety) packs. Within each "pack," there is a (gorgeous) profile page for every dog (photo provided by dog owner, obviously). Here is Jon Farleigh's (in 2 parts - it's big):
 |
| Killer of Ladies, indeed! |
So anyway, if you haven't yet, and you like being social with your dog (online at least), you should go over and take a look. Remember, though, that the site is still a cyber "baby," with lots of fun functionality still in development. What's not in development, though, (because I've been subscribed for over a month) is a weekly e-newsletter for your dog(s)' particular breed/mix. And, it just so happens that I'm the author/curator for the Cardigan Welsh Corgi newsletter, and you can sign up for it RIGHT HERE, if you want! ;-) You don't have to be a member of Pack to subscribe (not yet, anyway).
(And, if you don't give a flying flip about them, then this might be a smidge boring.)
#1: For as little as $1 (max) spent per day (for however many days you specify), you can run a Facebook ad for your blog/business fan page.
If you have a fan page already, I know you've seen the Boost Post button under all your status updates, and I'm sure you've received at least one pop-up from Facebook, prompting you to create an ad to promote your page. And perhaps, if you've clicked either a Boost Post button or pop-up ad, you've seen the pre-filled $10/day budget in the ad generator (which might have prompted you to roll your eyes and/or mutter expletives for wasting your precious time). I mean, who the heck has $10/day to blow on a Facebook ad for a blog?! I certainly don't.
The thing is, if you really do want to boost a post (say, for example, you just began a contest, or an awareness campaign), for a budget as small as $1/day (hint: you can change the $10 in the ad generator to $1*), you can exponentially increase your post engagement. (As an "experiment," for $5 total, I did it for my Frosty Paws giveaway and increased my post engagement from an avg. 200, to nearly 9,000. It works.)
Or, if you've got a goal to increase your page likes (perhaps you've been simmering around the same number for a while), for the same low daily budget of $1**, you will get them (and I'm not talking about random strangers; these are bona fide fans - most likely in the same demographic as your existing fans - who wouldn't have clicked "Like" if they didn't want to follow your page). (I've been running a $1/day-budgeted ad for one week, which has generated 57 new page fans, many of whom are fellow Cardigan Corgi people. For perspective, my Facebook page has been around since March 2011, with pre-ad, avg. new likes at 10/month. So, in a week, I've seen over a 500% increase! The ad is working.)
Please know that I understand there are other ways to attract Facebook fans, that don't involve paying Facebook. Clearly, I could probably stand to research that a bit more. But, that's not the point of this post. I simply want to share (my anecdotal evidence) that IF you choose to run a Facebook ad, and you have an existing loyal Facebook base, you will most likely see significant, swift results. Additionally, the Facebook Ads Manager makes it easy to edit, pause, delete and track most every detail of your existing ad(s). (In other words, the "delete" button isn't buried three-layers-deep in some obscure place on Facebook Help.)
So, has this been helpful? Has anyone else tried Facebook ads?
As always (because this information has been fairly high-level), I'm happy to answer any questions!
* The minimum daily budget cannot be less than $1. I tried.
** The amount you spend per ad, per day will never be more than your budget. Facebook charges are calculated based on CPM (cost per impression), meaning that you are charged each time someone clicks your ad. Therefore, it is possible that if your ad generates few clicks, you'll spend less than your daily budget. Conversely, if your ad-clicks quickly reach your daily allotment (per budget), Facebook will pull your ad for the remainder of the day (so your budget is not exceeded).
Disclosure: I was not compensated for this post. Facebook's britches are much too big for the likes of little ole me.
P.S. Have an awesome day! Thanks for reading! And "liking"! I heart y'all!
#1: For as little as $1 (max) spent per day (for however many days you specify), you can run a Facebook ad for your blog/business fan page.
If you have a fan page already, I know you've seen the Boost Post button under all your status updates, and I'm sure you've received at least one pop-up from Facebook, prompting you to create an ad to promote your page. And perhaps, if you've clicked either a Boost Post button or pop-up ad, you've seen the pre-filled $10/day budget in the ad generator (which might have prompted you to roll your eyes and/or mutter expletives for wasting your precious time). I mean, who the heck has $10/day to blow on a Facebook ad for a blog?! I certainly don't.
The thing is, if you really do want to boost a post (say, for example, you just began a contest, or an awareness campaign), for a budget as small as $1/day (hint: you can change the $10 in the ad generator to $1*), you can exponentially increase your post engagement. (As an "experiment," for $5 total, I did it for my Frosty Paws giveaway and increased my post engagement from an avg. 200, to nearly 9,000. It works.)
Or, if you've got a goal to increase your page likes (perhaps you've been simmering around the same number for a while), for the same low daily budget of $1**, you will get them (and I'm not talking about random strangers; these are bona fide fans - most likely in the same demographic as your existing fans - who wouldn't have clicked "Like" if they didn't want to follow your page). (I've been running a $1/day-budgeted ad for one week, which has generated 57 new page fans, many of whom are fellow Cardigan Corgi people. For perspective, my Facebook page has been around since March 2011, with pre-ad, avg. new likes at 10/month. So, in a week, I've seen over a 500% increase! The ad is working.)
Please know that I understand there are other ways to attract Facebook fans, that don't involve paying Facebook. Clearly, I could probably stand to research that a bit more. But, that's not the point of this post. I simply want to share (my anecdotal evidence) that IF you choose to run a Facebook ad, and you have an existing loyal Facebook base, you will most likely see significant, swift results. Additionally, the Facebook Ads Manager makes it easy to edit, pause, delete and track most every detail of your existing ad(s). (In other words, the "delete" button isn't buried three-layers-deep in some obscure place on Facebook Help.)
So, has this been helpful? Has anyone else tried Facebook ads?
As always (because this information has been fairly high-level), I'm happy to answer any questions!
* The minimum daily budget cannot be less than $1. I tried.
** The amount you spend per ad, per day will never be more than your budget. Facebook charges are calculated based on CPM (cost per impression), meaning that you are charged each time someone clicks your ad. Therefore, it is possible that if your ad generates few clicks, you'll spend less than your daily budget. Conversely, if your ad-clicks quickly reach your daily allotment (per budget), Facebook will pull your ad for the remainder of the day (so your budget is not exceeded).
Disclosure: I was not compensated for this post. Facebook's britches are much too big for the likes of little ole me.
P.S. Have an awesome day! Thanks for reading! And "liking"! I heart y'all!
